About HNYFITT

HNYFITT was born from a simple belief,

 that the most powerful performance nutrition on earth has existed for thousands of years.

 It just needed the right hands to unlock it.


Hitiri Turner, founder of HNYFITT, brings over 20 years of experience in apiculture alongside certifications in personal training and a life spent in active competition.

Originally from Aotearoa New Zealand, now based in Abu Dhabi, Hitiri saw something the sports nutrition world had largely ignored — the extraordinary power of raw, bioactive hive products when formulated with precision for athletic performance.


HNYFITT sources only the finest honeys — from the pure Manuka forests of New Zealand and the rich desert, mangroves and coastal landscapes of the UAE. Each product is a purposeful blend, engineered around a specific phase of athletic performance. Training. Competing. Enduring. Recovering.


This isn’t health food. This is performance fuel — with the bioavailability, anti-inflammatory properties, and energy density that synthetic supplements have spent decades trying to replicate.


HNYFITT. Nature’s secret weapon.